Running on the Android Wear operating system, these watches are compatible with a dedicated app offering custom Tag Heuer watch faces, such as “Chronograph” and “GMT”. It has been steadily releasing smartwatches since 2015. The brand was one of the first of its contemporaries to supplement its core mechanical watch business with a digital offering. Which brings us to the new Tag Heuer Connected Calibre E4. What has battery-powered tech with planned obsolescence got to do with the luxury goods business? To paraphrase the advertising man: you never actually own a fancy watch, you merely look after it for the next generation. Luxury watches are not meant to be disposable. The justification becomes harder to rationalise when you’re looking at a smartwatch being sold by a luxury Swiss watchmaker. The estimated 31 million people who bought an Apple Watch in 2019 have no problem with that.
Apple is, after all, a technology company. If you love Apple products, that’s the pact you make.
When you buy an Apple Watch Series 7, you are complicit in the idea that it is slightly better than a Series 6 but not as good as a Series 8, which will arrive with clockwork precision twelve months later. TAG Heuer should upgrade the watch to Wear OS 3 when it's available.The problem with smartwatches is they’re not built to last. An altimeter will help with your hiking trips, and the brighter screen will help on sunny golfing days. You'll find a Snapdragon Wear 4100+ chip that promises both faster performance and 30 percent more battery life than previous models. This is otherwise the titanium 45mm Calibre E4 introduced in February, although that's plenty if you want a reasonably current Wear OS watch.
Like you'd expect, the Golf Edition E4 has its share of game-inspired faces and a strap that not-so-subtly mimics the dimples on your ball. If you pair with an iPhone, you can also use TAG Heuer's iOS app to share 3D videos of your best shots. You can also expect automatic shot tracking when you swing at the tee - the feature will eventually come to the Apple Watch app, but it's worth noting if you're determined to perfect your drive. Most notably, the brand has overhauled the on-watch map interface to show more of the course and your game, including the distances for the target and tracking shot. The watchmaker has introduced a Calibre E4 Golf Edition that melds the updated wristwear with some matching upgrades to your experience on the fairway. TAG Heuer was virtually certain to follow up its Connected Calibre E4 smartwatch with a version for golf enthusiasts, and it's now clear you didn't have to wait long.
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